Prime Ceramics launches tiles made in Nepal

Kathmandu, June 29

Prime Ceramics Pvt. Ltd. has started the sale of its ceramic tiles under the brand 'Prime-Tiles with stile' since Thursday.

The company claimed that the company is Nepal's first and largest producer of all kinds of tiles for walls and floorings.

"With the introduction of our exquisite products, Nepali consumers can now buy international-standard tiles manufactured in Nepal at a competitive price," Chairman of the company, Ashish Garg, said at a press meet organised in the Capital to announce the launch of the product.

Spread over a land area of 70,000 sq. meters at Brindaban Municipality – 6, Rautahat, the company has set up an ultra-modern, fully automated manufacturing unit with the adoption of Italian technology.

The production facility has bought its machines under a turnkey arrangement with SACMI, an Italian multinational and world leader in ceramic technology. Armed with the latest technology, Prime – Tiles with Stile has maintained a high standard of international quality and can compete with any renowned global brand.

Nepal has been importing tiles worth more than Rs 15 billion per annum. Higher freight charges and excise duty, supplemented by other additional costs incurred during the import, result in expensive tiles for Nepalis, which, at times, are even beyond their reach, said Prashant Agrawal, Managing Director of the company.

According to him, Prime Ceramics is going to fulfill one-fourth of the current market demand. Domestic production ensures import substitution, reduced foreign currency outflow, local employment, and the use of domestic minerals and other raw materials to a large extent, he said.

With production at the doorstep, the company’s products have the advantage of timely delivery to the customers and customised design developed as per the requirements and tastes of architects as well as designers. Such domestic industries will not only help the end users get tiles at a cheaper price but also fulfil the common man's dream of building and owning a beautiful home.

Published in The Rising Nepal daily on 30 June 2023.