NTV World launched
Content of PSB should strong: Minister
Kharel
Kathmandu, Nov. 9
President Ramchandra
Paudel has said that the media has a crucial role in strengthening democracy
and creating an environment where the people can benefit from it.
Addressing the first
anniversary of Public Service Broadcasting (PSB) Nepal and the formal launch of
Public Service Broadcasting and NTV World today, President Paudel expressed
this view.
"Democracy was
established through the great sacrifices of the Nepali people. Strengthening it
and creating an environment where the people can reap benefits is a task where
the media plays a significant role," he said.
The government had
announced plans for the NTV World, an English language television channel, in
2020 with an objective to broadcast information to international audiences and
enhance global presence.
President Paudel
emphasised the need to make the March 5 elections successful to advance good
governance and democracy. "Considering the aspirations of the youth for
good governance and development, the media must play a more effective role in
making the upcoming elections for the House of Representatives a success to
further strengthen and advance the constitution and democracy," he said.
The President urged
the media and journalists to wholeheartedly commit themselves to the important
responsibility of informing citizens about the positive changes, development
initiatives, potential opportunities, and challenges in the country. "PSB is
not a tool for governmental or commercial interests, it is an institution for
the people. It must rise above governmental interference and commercial
pressures, working in the national interest and for the benefit of
citizens," he added.
President Paudel pointed
out that public broadcasting has developed as an independent and autonomous
institution. "In line with democratic values and the principles of
independent, professional journalism, I believe you will embrace the basic
principles recognised globally in the PSB, ensuring transparency, fairness, and
responsibility towards the citizens," he remarked.
He emphasised that
access to truthful, factual, and reliable information is a fundamental right of
the citizens, and that the media has a duty to provide information based on
truth and facts. He also expressed concern about the increasing spread of
misinformation, misleading news, and rumours. "In this context, all media
under public service broadcasting must focus on serving the public and the
nation by maintaining journalistic integrity and delivering information in a
responsible and impartial manner," said President Paudel.
The President further
noted that the development of the internet and information technology has
brought significant changes in news content, communication, and information
dissemination. He acknowledged the rise of social media and the development of
various broadcasting technologies, which have also strengthened citizen
journalism. "In such an environment, it is the responsibility of the media
to prevent the misuse of easily available technologies that could mislead the
public by spreading false, confusing, and deceptive information," he
stressed.
President Paudel
praised the efforts and initiatives to transform Radio Nepal and Nepal
Television into public service broadcasters.
Speaking on the
occasion, Minister for Communications and Information Technology, Jagdish
Kharel, said that public broadcasting must be of high quality, reliable, and
effective.
He emphasised that the
content provided by PSB should be strong, impactful, and sustainable.
"The slogan of
the PSB must be justified. The content it provides must be strong, innovative,
and creative, and its presentation must be refined. PSB’s reach should be
accessible and straightforward for the public," he said.
He also noted the
positive start of PSB despite challenges, stressing the need for its
sustainability and diversity in content. He mentioned that it is essential to
include content that highlights Nepal's identity and pride, especially for
Nepali citizens living abroad, as well as for foreign audiences.
Minister Kharel
pointed out that not only in Nepal but across the world, the media is facing
challenging circumstances, and PSB should increase its viewership and
listenership through mobile and digital platforms for radio and TV.
"Television
cannot just be placed on a wall like in the past. With changing times,
technology, and equipment, improvements must be made. We must figure out how to
gain the trust of the people through all five channels of NTV and increase
likes and viewership. PSB should also be competitive with the private
sector," Minister Kharel added.
Published in The Rising Nepal daily on 10 November 2025.
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