Kathmandu, Aug 25:
The Mission of Nepal to the European Union at Brussels has started Nepal's
promotion in the capital of Belgium and the EU.
According to a press
statement issued by the Mission, it had been promoting Nepal through posters
highlighting Nepal's natural and cultural aspects in twenty different public
trams plying in Brussels Capital Region.
The campaign started
on 16th August and will last till 29th August.
To run the promotion
campaign, the Mission has signed a contract with JCDeaux, an international
advertising agency that has won a 12-year contract to operate advertising
spaces in buses, trams and metros of Society of Inter-communal Transport in
Brussels, Belgium.
"As per the
contract, the Embassy provided promotional images of Nepal, received from Nepal
Tourism Board, for four different posters each of which has been displayed in
five public trams in Brussels," read the statement.
The posters have been
captioned as 'Welcome to Nepal, the birthplace of Lord Buddha', 'Naturally
Nepal, Once is not Enough', 'Mount Everest, Top of the World: Nepal's Unique
Treasure' and 'Nepal: Always Attractive and Safe Destination for Tourists'.
The Embassy expressed
its hope that the campaign would also spread the message that Nepal is
naturally and culturally beautiful and safe as always.
"Such promotion
campaign is also expected to be an impactful medium in grabbing the attention
of passengers travelling by trams as well as the mobile public audience outside
the trams," said the statement.
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