Tourist arrival in Nepal in 2023 crossed the million mark indicating the revival of tourism sector and meeting the pre-COVID growth. In 2019, about 1.2 million foreign tourists had visited Nepal. The country was celebrating Visit Nepal Year 2020, and was on the path to achieve 2 million tourists in the couple of years after that. But the COVID-19 pandemic shattered the dreams as severely damaged the sector with Rs. 16 loss in every Rs. 100 business in tourism and hospitality. Although Nepali tourism revived better compared to its south Asian counterparts, the sector experienced a prolonged crisis.
This good news has also increased hopes for the success of
the government-announced tourism decade (2023 – 2033) and Visit Nepal Year 2025
and the tourism and hospitality sector is gearing up to welcome more tourists.
Increased number of tourist also means better business for hotels, restaurants
and travel and tour companies but also of handicraft items and there Nepali
indigenous products, it may create demand of such products in the international
market as well.
But the government and the private sector need to put
additional efforts to maintain better infrastructure, information
technology-based services especially in the new tourist destinations. Better
facilitation to the private sector is needed in developing hotels, adventure sports,
cable cars and other amenities while the government should focus on developing
airports, roads and other public infrastructure, including toilets. Projects
like Ski resort in Manang should be developed at the earliest in order to exhibit
that Nepal has some world class tourism facilities other than the Everest and
Lumbini. Number of tourists from India has gone up significantly to 417,318
compared to 2019 arrivals but there is a huge gap in the arrival of Chinese
tourists as 60,160 tourists from the northern neighbour came to Nepal in 2013
which is about a third of the 2019 data.
Increasing facilities that can hold tourists for multiple
days like trekking and mountaineering, and expanding such products to the
far-east and far-west should be the priority. Likewise, empowering the
national-flag carrier, Nepal Airlines Corporation, and opening new air route
from the south for the successful operation of the international airports in
Bhairahawa and Pokhara should be completed soon. Expediting negotiations with
the European Union to remove Nepal from the safety concern list should also be
a priority so that Nepali airlines could conduct flight operations to various
countries of Europe which has long been a stable source market of tourists for
Nepal. Likewise, Nepal can be a good destination for Meetings, Incentives,
Conferences and Exhibitions (MICE) tourism as well as destination wedding.
Promotion of information technology in service delivery both
in public and private sector is a fundamental need. Publicity of Nepali tourist
destinations as well as creating new destinations and promoting them in international
media with a focus on India, China and Gulf could deliver better results.
Meanwhile, a foreign tourist's average expenditure in Nepal is just US$ 48 a
day which is quite low even compared to Bhutan, Bangladesh and India.
Therefore, the government and the private sector should collaborate in
developing the sector and expanding facilities in order to extend the stay of
tourists and increase the per capita expense. A master plan should be created for
the next decade for the holistic development of the tourism sector.
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