Kathmandu, July 15
Reliance
Consumer Products Limited (RCPL), the fast-moving consumer goods subsidiary of
Reliance Industries Ltd., has launched its Campa soft drink brand in Nepal
through a partnership with Chaudhary Group (CG).
This marks
RCPL’s entry into the Nepali market and expands its international operations,
CG said in a statement.
RCPL acquired
the Campa brand in 2022 and reintroduced it to the Indian market in 2023. Since
then, Campa has re-established its presence in the Indian soft drink sector and
is currently a sponsor of the Indian Premier League (IPL).
Ketan Mody,
Executive Director of RCPL, said that the company aims to invest in the region
with a focus on long-term growth. Nirvana Chaudhary, Managing Director of CG,
said the collaboration with RCPL will expand CG’s beverage portfolio and
enhance distribution in Nepal.
The Campa
product line in Nepal will include Campa Cola, Campa Lemon, Campa Orange, Campa
Energy Gold Boost and Campa Energy Berry Kick. CG will oversee local
manufacturing and distribution.
Retail prices
in Nepal are set at Rs. 30 for 250ml bottles of Campa Cola, Lemon, and Orange,
and Rs. 40 for Campa Energy Berry Kick 250ml PET bottles.
Published in The Rising Nepal daily on 16 July 2025.
No comments:
Post a Comment