Kathmandu, Mar. 4
The Nepal Tourism Board (NTB) is attending
the 60th edition of ITB Berlin 2026, the world's leading travel
trade show, taking place from March 3 to 5.
"This year, despite the ongoing
challenges stemming from the crisis in the Middle East, 25 companies from Nepal
have successfully made their way to the event, showcasing the resilience and
unwavering spirit of Nepal’s tourism industry," it said in a statement on
Wednesday.
The NTB also informed that while it had
initially anticipated the participation of 31 companies, the current
circumstances have necessitated adjustments, underscoring the importance of
solidarity and support within the tourism community.
It expressed its commitment to promoting
Nepal as a vibrant tourism destination, highlighting its unique offerings
ranging from thrilling trekking routes in the Himalayas to the serene ambiance
of its ancient temples and rich traditions. "Our focus extends beyond this
event; it encompasses a renewed commitment to sustainable tourism practices,
community engagement, and enhancing visitor experiences," read the
statement.
The Nepal pavilion was inaugurated by Sagar
P. Phuyal, Charge de' affairs, Embassy of Nepal in Berlin in the presence of
NTB Senior officials Robin Regmi, Srijana Nepali and Shiv Raj Pandeya.
"As we participate in ITB Berlin, we
aim not only to connect with international partners but also to reinforce our
commitment to promoting Nepal's tourism potential," said Regmi. "Despite
challenges, our dedication to making Nepal a must-visit destination remains
strong. We have a wealth of experiences to offer to travelers from around the
globe."
Published in The Rising Nepal daily on 5 March 2026.
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