The Advertising Association of
Nepal (AAN) Sunday informed that the 9th Crity Awards, the sole honour
conferred on the best advertisement and advertising professionals in the country,
would be given out in September this year.
AAN president Santosh Shrestha said
that the umbrella organization of ad agencies in Nepal would call for nominations
soon.
“We are planning to wrap up the
nominations by the end of April and best five will be declared by the end of
July. Hopefully, the final ceremony will be organized around the first week of
September,” Shrestha said speaking in a pre-event of Krity Awards.
AAN announced the panel of
judges in the event. “In a closed session the advertising professionals
interact with the judges regarding the categories and other aspects of the
Crity Awards,” stated Shrestha.
Crity Awards were not given out last
year owing to the devastating earthquakes in April and May 2015 and five-month
long Indian blockade.
The awards are given in various
categories like television, radio, print, others. The Crity Awards recognizes
the best creative agency and best commercial campaign.
In the eighth Crity Awards, 335
entries of 32 advertising agencies contested for 23 categories. Television
advertising categories were best television commercial (TVC), TVC director,
cameraperson, scriptwriter and editor, male and female model and best animated
TVC.
Likewise, radio advertising
categories were best radio spot, sound recordist, jingle, jingle composer and
lyricist while the print advertising had awards in best copywriter,
photographer, art director and best print ad categories.
Similarly, best social ad, best
billboard, best event manager, commercial campaign, most popular TVC were also
recognized.
AAN initiated the Crity Awards
in 2004 and the first edition of the event saw the participation of 17 agencies
contesting in five different categories.
According to AAN, the awards aim
at hounouring and recognising the creative excellence of Nepali advertising,
highlighting the advertising corporate community and creating awareness among
general public about advertising.
Meanwhile, Miss Nepal 2016
contestants interacted with the judging committee of the Crity Awards. “The Miss
Nepal contest makes young girls to feel proud of being Nepalese women. They
learn various things related to personality, presentation skills and develop
themselves in to more confident human being,” said Subeksha Khadka, event
coordinator of Miss Nepal 2016.
There are about 400 advertising
agencies in Nepal
and 298 of them are AAN members.
According to rough estimates,
Nepalese ad industry sees a turnover of about Rs. 5 billion annually and
provides employment to approximately 10,000 people.
.8 per cent in 2017. 
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