Khurrana Wai Wai brand ambassador in India

Kathmandu, Sept. 5

CG Foods, a FMCG segment of CG Corp Global, has announced its partnership with Bollywood’s superstar Ayushmann Khurrana as its new brand ambassador.

"With a legacy of 25 years and a dedicated following among the youth, Wai Wai is set to further solidify its position by joining forces with Ayushmann Khurrana, whose genuine and versatile persona deeply resonates with the youth," the company said in a statement on Tuesday.

Varun Chaudhary, Managing Director of CG Foods and CG Corp Global India, said, “Collaborating with Ayushmann Khurrana was my top priority, and I am delighted that we have joined forces in such a short time."

India is an important market for us, and I am dedicated to ensuring that Wai Wai attains a leadership position with its roots deeply entrenched in India, said Chaudhary.

Meanwhile, Ayushmann said, “It’s an absolute pleasure to be associated with a youth-facing brand like Wai Wai. What sets it apart is the vibrant and diverse range of products it offers. From an array of exotic noodles catering to every taste, region, and preference, the brand lives up to its name.”

CG Corp Global is operating businesses in 27countries. CG Foods India Pvt Ltd owns seven plants and 10 manufacturing lines in India.

 Published in The Rising Nepal daily on 6 September 2023.