Kathmandu,
Nov. 6
Online
marketplace Daraz has announced the second edition of 'Ek Din ko Sale' or the
famous 11.11 sale for November 11.
Daraz's
parent company Alibaba had launched the first 11.11 shopping event in 2009 in
China, offering heavy discounts on its Tmall shopping platform.
The
mega sale event has now become a global phenomenon and occurs annually
throughout the entire Alibaba global ecosystem, including all Daraz markets.
Thus,
Daraz introduced the 11.11 sale in Nepal in 2018 after its acquisition by
Alibaba.
The
company had witnessed 80 times higher sales in a single day. Over 200,000 users
visited the Daraz app and had access to more than 1000 sellers and brands on
that day, said the company.
This
year, Daraz is offering deals on more than 300,000 products, and expects to
host a monumental 3.5 lakh visitors on its platform.
“This year, we
are making it even bigger and better with more than 3000 sellers, banking
partners, and a better logistics system. With all the experiences gained from
all the campaigns leading up to 11.11, we are confident about providing
customers the best possible service,” said Lino Ahlering, Managing Director
Daraz Nepal.
Published in The Rising Nepal daily on 7 November 2019.
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