Kathmandu, Nov. 21
A group of Nepali youths has developed and launched a mobile
app for short videos. Responding to the increasing popularity of short reels
among the younger generation, Idea Jar Company introduced the app named
'Ramailo.'
With the rise of short video platforms on social networks,
foreign apps were the only option for Nepali users previously. However, now a
Nepali mobile app is available for users, and the company hopes for the
positive reception from the Nepali audience, said the Idea Jar in a statement
on Tuesday.
At a time when the government faces challenges in regulating
social networks like TikTok and Facebook, the company asserted that a homegrown
app would be easier to regulate. The 'Ramailo' app offers features such as
watching and uploading videos, exploring content, liking, commenting, sharing,
and live streaming. The company also plans to remunerate content creators based
on the content's quality and popularity.
According to the company, 'Ramailo' app is accessible to
citizens above the age of 13, and the company claims it addresses issues
present on other social media platforms. The company has established 'community
guidelines' for users, and any content contrary to these guidelines will be
reviewed and appropriate action will be taken.
Similarly, the app also aims to assist the government in
bringing disorderly or illegal activities during video production within legal
boundaries. The company stated that reported videos will undergo investigation,
and if necessary, content removal and account suspension will be enforced.
"Following the recent ban on TikTok in Nepal, the
'Ramailo' app could potentially become a preferred platform for Nepali users.
Success for this locally developed app could reduce the flow of Nepali money
from advertisements to other countries and enhance the protection of Nepali
users' data, according to the company," said the company.
The app is available on the Google Play Store while it will
be available on App Store soon.
The company encourages users to report any issues promptly,
emphasizing ongoing development based on user suggestions. A dedicated hotline
for government agencies will be established later as app usage increases to
facilitate regulation.
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