NTB to mobilise content creators to promote new destinations

Kathmandu, Oct. 31

Nepal Tourism Board (NTB) is planning to mobilise more than 200 content creators to promote lesser-known tourist destinations in Nepal. The programme aims to promote Nepal’s indigenous culture, traditions and tourist destinations through digital platforms in response to the rapid expansion of technology, informed the Nepal Tourism Board (NTB) in a statement on Saturday.

Through creators specialising in food, clothing, travel, photography, videography, art, culture and lifestyle, among other fields, the initiative aims to showcase Nepal’s natural beauty, cultural diversity and distinctive way of life to international audiences.

Minister for Culture, Tourism and Civil Aviation Khadak Raj Poudel ‘Ganess’ said that the participation of content creators should be effectively utilised to introduce new and lesser-known tourist destinations, as well as Nepali art, culture, cuisine and lifestyle, to the world.

He has also stressed that the campaign should not be limited to tourism promotion but should be viewed as an opportunity to develop content creation into a promising industry in Nepal. He believes the initiative will provide emerging talents with opportunities to showcase their creativity while expanding employment, entrepreneurship and business prospects.

Through its budget for the fiscal year 2026/27, the NTB has prioritised digital tourism promotion, the production of photographic and video content, the creation of a digital content bank, and collaboration with content creators.

Under the campaign, creators will visit different tourist destinations across the country and produce photographs, videos and other digital content in their respective creative styles and specialisations. The content is expected not only to promote Nepal’s established tourist destinations but also to help identify and showcase lesser-known destinations with tourism potential, said the NTB.

According to it, unlike traditional tourism promotion materials, the campaign aims to connect prospective visitors with Nepal through content based on personal experiences, local stories, culture, cuisine and lifestyles. By leveraging the reach and influence of creators on digital platforms, the board expects to disseminate information about Nepal's tourism to different age groups and international markets more effectively.

Published in The Rising Nepal on 1 November 2026.