IFC stresses luring high-end tourists to Annapurna region

Kathmandu, July 28

Increased private-sector investment in the Annapurna Conservation Area could bring in more high-end tourists to help boost the local economy in a post-COVID market, concluded a recent report of International Finance Corporation (IFC).

The report—Architectural and Cultural Heritage Tourism Products in Nepal: An Assessment of New Private Sector Investment Opportunities in the Annapurna Conservation Area—examines the opportunities for investors to capitalise on the area’s triple offering of landscape, architecture, and culture.

The Annapurna Conservation Area now caters to two main visitor groups: Hindu and Buddhist pilgrims visiting Muktinath, an important site for both religions, and adventure tourists—hikers, trekkers, and mountaineers. The Annapurna Area has long been the most popular trekking destination in the country, accounting for roughly 60 percent of all trekking holidays.

According to the report, the area could attract high-value tourists who could spend about 20 per cent more if there was greater action to boost accommodation. While there are over 1,000 hotels, lodges, and tea shops, these cater to low-budget travelers.

“In order to appeal to higher-value tourists, the report lays out four potential investment concepts: converting old, abandoned houses in a street in Tukuche village into boutique hotels; redeveloping an abandoned, heritage house in Jharkot into a boutique luxury hotel; establishing a network of lodges along the Seven-Passes trail in Manang; and setting up a coffee shop franchise in Lower Mustang and Manang,” read the report.

It noted that high spending tourists are willing to pay premium prices for comfortable accommodation in the Himalayan region, as has been the case in Bhutan.

IFC’s Resident Representative in Nepal Babacar S. Faye said, “In view of the gigantic losses that Nepal’s tourism industry has suffered due to the pandemic, it should create a new roadmap to align with the new market reality. It has the opportunity to attract more high-end tourists, a move that will impact the supply chain, and have positive ripple effects on the country’s economy.”

To attract higher spending tourists and sustain local communities engaged in tourism, the report makes it clear that more private sector investment is crucial. “Tourism in Nepal has been the hardest-hit sector by COVID-19 impacts. An estimated 230,000 jobs are at risk, 20,000 tour and trekking guides unemployed, and 2,600 trekking agencies closed, amounting to a loss of around $460 million to the country’s GDP,” said the report.

Published in The Rising Nepal daily on 29 July 2021.