Kathmandu, July 19: The Advertising Association of Nepal
(AAN) Wednesday announced the top five nominees of 25 different categories of
the Crity Awards.
President of AAN Santos Shresthasaid that 27 advertising
agencies had registered 252 advertisements for those categories.
The ninth edition of the advertising awards is slated for
the first week of September this year.
Chairman of the Jury Committee Prof. Dr.Bijay KC, dean at
the South Asian Institute of Management and Prof. Dr.Bhoj Raj Aryal, head of
Central Department of Management at the Tribhuvan University, BinodDhakal,
president of CAN Federation and other experts and professionals announced the
name of the nominees of different categories.
The awards categories include television commercials (TVCs),
radio, print, digital, outdoor, mobile advertising, model and sectoral such as
education, infrastructure, automobile and FMCG.
Top five nominees for the best print advertisement are Ace
Institute of Management, Arghakhanchi Cement, Republica, Ncell – Night Call and
TVS Motor Company created by Business Advantage, Prisma, Creo Communication,
Max L’agence and ANS Creation respectively.
Similarly, Real Burst Guava and Real School of Nepal from
Outreach Nepal, Kantipur and Shivam Cement from Avani Advertising, and Bonus
Noodles from Welcome Advertising and Marketing are fighting for the best radio
advertisement.
Likewise, nominees of the best TVC are Lifebuoy and Ncell –
Paisa Back from Business Advantage, Coca-Cola from Prisma, Pashupati Paints
from V-chitra and Bonus Noodles Welcome Advertising and Marketing.
According to AAN, Real Burst, Lifebuoy, Ncell – Paisa Back,
Jagadamba Steel and Bonus Noodles are the nominees for the best TVC director
award, and Shikhar Shoes, Ambe Steels and HC3 – Family Planning from Outreach,
Mangalam Water Tank from Avani and Nepal FeriUthneChha by Prisma are fighting
for the best print copywriter.
Other categories of the awards are best art director, best
sound (radio), best animation (TVC), best camera work, best editing (TVC), best
photographer, best face of male and female, best digital promotion, best event,
best outdoor and best integrated ad campaign.
In the same way, the sectorial categories are telecom and
mobile, educational, consumer electronics/home appliance, financial sector,
FMCG, automobile, infrastructure and construction and social communication.
Speaking at the Announcement of Top 5 Nominee programme,
past president of AAN Bhaskar Raj Rajkarnikarsaid that it was unfortunate that
the government backtracked from implementing clean feed.
“We have been demanding to apply clean feed policy for a
decade. But we failed to reap its benefits.
We must settle the conflict among
the advertising agencies, advertisers and broadcasters and implement clean feed
as soon as possible,” he said.
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