Kathmandu, Oct. 1
Bajaj has appointed Rabindra Dhant as the brand
ambassador for its Pulsar NS series bikes. The company informed in a statement
that the partnership highlights the similarities between Rabindra Dhant’s
personality and the aggressive performance of the Pulsar NS.
According to the company,
Dhant’s strength, speed and powerful personality match well with the power,
performance and muscular streetfighter design of the Pulsar. "Through this
partnership with Dhant, the company aims to present this identity more
effectively. The collaboration is also expected to help strengthen the brand’s
connection with young riders and those who are interested in
performance-oriented motorcycles," read the statement.
Dhant will be featured in
various Pulsar NS brand communications, campaigns and consumer engagement
activities. Through these activities, the company will highlight not only the
features and technical aspects of Pulsar motorcycles but also their power, confidence,
performance and bold attitude.
According to Bajaj, the
partnership between Rabindra Dhant and Pulsar is an effort to bring two
distinct identities together through a shared spirit.
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